Movie Posters (2010s)

The 2010s were the decade where the digitally crafted blockbuster aesthetic reached its zenith, coexisting with a powerful counter-movement in minimalist and indie design. It was an era of striking visual dualities, where formulaic marketing clashed with bold artistic statements.

n stark opposition to this maximalist approach, the 2010s saw a powerful and influential rise in minimalist poster design. This was partly fueled by the burgeoning independent film scene and the growth of boutique art houses and distributors like A24. For these films, a poster needed to be clever, intriguing, and shareable on social media platforms like Tumblr and Pinterest, where design-savvy audiences congregated.

These minimalist posters rejected star-studded collages in favor of a single, powerful concept. They used negative space, clever symbolism, and bold typography to hint at a film's theme and tone.